About Us

We’re not designers. Why is this a good thing? Because so many designers are creating clothes for only 2% of women – women who could wear a burlap sack and get away with it. Kudos to them but what about the rest of us?

Ninety-eight is a collaboration between Maggie Murphy and Michelle Germain. Fashion-loving partners in crime who’ve struggled one too many times to find pieces that work with their shape, not against it…styles that address the female form, in all it’s glory. Hips, no hips, wide shoulders, no waist – these characteristics are the reality for most women. WE GET IT. And while we’re not reinventing the fashion wheel with each and every season, we are creating pieces that work for EVERY BODY, not just for the model behind the camera.

“Imperfections are not inadequacies: they are reminders that we are all in this together.”

Brene Brown