Because why should only 2% of women have all the fun?

July 11, 2018


Toronto, ON


Available for immediate release.


Fashion for the other 98% of women.

Because why should only 2% of women have all the fun?


Canadian-designed and manufactured, Ninety-Eight clothing addresses a huge gap in fashion that typically excludes the majority of women who don’t fit a particular mold.


Styles are created for various body shapes of REAL women, pieces that fit and flatter

each shape. The creative trio, Maggie Murphy, Michelle Germain and Andrea McPhail

work tirelessly throughout the design and sample stage to be sure that each of the 6 body shapes are represented: Circle/Rectangle/Triangle/Classic/Inverted Triangle/Hourglass, making fashion inclusive, at long last!


Celebrating women who are perfectly happy with their imperfections, Ninety-Eight

gets it, locally making no brainer clothing that’s easy and comfortable, using only fabrics that are washable, as in Dry Clean Never.


Ninety-eight launched its first collection in Fall 2015 and is now available in over 35

boutiques across Canada.


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