98 SS18 - Shades for all of the babes!

February 20, 2018


Toronto, ON


February  20th, 2018


Available for immediate release.


Shades for all of the babes


Canadian-designed and manufactured, Ninety-Eight's Spring/Summer 2018 collection boasts a multitude of hues like ice blue and millenial pink, with a mix of florals and abstract prints and just the right dose of shimmer for good measure.  


Spring is in full bloom at Ninety-Eight, where colour is king.  Neutrals will always be a thing so why not inject some soft pastels to shake things up a bit?  The colour palette for this season is feminine without too much fuss and the selected tones tie in perfectly with a neutral wardrobe.  Find the best of linen prints and bamboos to keep you looking and feeling cool when the warmer temperature sets in. 


At Ninety-Eight, styles are created for various body shapes of REAL women, pieces that fit and flatter each shape. The design trio, Maggie Murphy, Michelle Germain and Andrea McPhail

work tirelessly throughout the design and sample stage to be sure that each of the 6 body shapes are represented; Circle/Rectangle/Triangle/Classic/Inverted Triangle/Hourglass with a mission of making fashion inclusive, at long last!


Celebrating women who are perfectly happy with their imperfections, Ninety-Eight

gets it, locally making no brainer clothing that’s easy and comfortable, using only fabrics that are washable, as in Dry Clean Never.


Ninety-eight launched its first collection in Fall 2015 and is now available in over 35

boutiques across Canada.


For more information, request for interviews and/or images reach out to michelle@ninety-eight.ca or visit www.ninety-eight.ca





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